A Google Business Profile is a local listing with information about your business.
It’s lets you manage your business listing on Google and allows your business to appear in the map pack and Google Maps.
Complete and detailed profiles rank better in Google Local business pack and Google’s map results, because Google can “better understand your business and match your profile to relevant searches.”
The more consistent your business information is across all these sources, the more trustworthy it appears to be. This can help you increase your local ranking, because Google can display your business in the results with confidence.
They also drive local business by helping customers make informed decisions.
Your Business Profile is what’s previewed in Google Maps, the local pack, and the Local Finder.
Google my business connects your business directly with your customers
Where they are looking for you
On Google Search, Google maps, Google local pack, Google local finder and
Organic rankings
Beyond rankings, Google states that customers are 70% more likely to visit businesses with a complete Business Profile.
They’re also 50% more likely to consider buying from them. So it’s clear that a complete and optimized Business Profile is essential if you want to attract more business.
Google My Business is that all-in-one tool that allows you to
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Create a web presence
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Take your business on google
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Reach more customers
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Increase site traffic
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Make more revenue
As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.
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Google chooses business listings based on three main criteria:
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Relevance : How well the business matches what the searcher wants
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Distance : How far the business is from the search location
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Prominence : How popular the business is in the real world and online