BENEFITS
of
Google my business profile extremely essential for local SEO as it enables you to appear in local search result for queries related to your services or product based on your location once listed the information from your Google my business account will appear on Google maps and search
Using Google My Business is a great way to attract new customers, spread the word about an existing business, or find your way into any market, even highly saturated and competitive ones.
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When a user search for your business name, it appear above on mobile device and on the top right hand side of the desktop search results.
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The user can get all your important business information such as phone number address and opening hours
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The user can easily find you on Google maps and take the route to your physical location
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You can get automatically connected to your Google business account in which you can build a profile, post updates and share the latest news regarding your business
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You can build a reputation by making customer review and leave feedback about your business
Help customers find you
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Using Google my business you can list the exact address and location of your business on map.
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Provide visual maps and GPS coordinates directly from Google Maps to ensures that searchers no longer need to rely on anyone for directions.
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Instead they can reach you to the precise directions.
Appear in Maps
and Google
Notice the highly visible map and the list of business names that appear right on top of the page whenever you search for places on Google?
That’s called the Google Local Pack, and there are two reasons why you should pay attention to it.
Make business Highly Visible
When you search on google, you may have noticed a high visiblity panel near the top of the page.These are populated with Google business listings
A complete and optimised listing can help your business land in this section so customers can easily click to your website or call you.
Display useful Information
Google my business gives you a place to show important business updates that can be immediately seen by searchers, such as :
Hours of operation
Direction
Photos of new stock or products
Description of your business
Communication channel
You will be opening up another new interactive channel of communication with your potential existing clients and customers by creating a google my business profile.
Furthermore, it offers you the biggest platform to promote youe business and special offers.
Gain Customer insights
It provide even more valuable data and insights from online users and customers.
You learn more about how users find your business and whether they are doing so via search engines or via the Google Maps maps themselves.
Easily manage reviews
Most potential customers decide whether to buy from you or not based on what people saying about your business.
So customers reviews are extremely important and a google my business business listing is the perfect place of getting reviews
You can also use your dashboard to monitor and respond to reviews
Track website traffic
You can use analytics tool by google to get statistics on your website traffic and audience.
While insights look at the traffic on your google business listing, analytics provide a more in-depth look at your website traffic.
It ties everything together
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By simply logging into the centralised dashboard of google my business, you find all the best Google tool for business ready to use
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It ties you directly with adwords, insights, maps and search.
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This makes managing your online presence much easier.
Increase overall engagement
When users feel as though they can trust your business, they will be more likely to interact and engage with your links, promotions, and even your products or services.
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Some of the most notable advantages of using Google My Business for your own business include:
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Boost SEO: Using Google My Business is a great way to boost the SEO of any website, including those of local businesses near you.
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Boost your appeal: When a business or brand appears within the top search results of top search engines such as Google, it is much easier to make a positive and professional impression, which will result in a higher CTR, or click-through rate on your website.
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Maintain a higher ranking: One major benefit of using Google My Business is the ability to keep your company's overall ranking steady and climbing, rather than forgotten. With an active Google Business account, boost your URL positioning effortlessly within Google search engine results.